The company Fashioncraft Jewelry was founded in New York City, New York in 1942 by Robert Levey, David Jaffe and Irving Landsman.After Landsman by the 60`s the company name was changed to Robert Originals, Inc. Robert’s designs feature nature and floral motifs reminiscent of the Art Nouveau movement. Robert used faux pearls, colored glass, crystal beads, and quality Austrian crystal beads set into elaborate gilded filigree metalwork. Because of its excellent design, workmanship and materials, the jewelry sold at a high price. Robert jewelry was used in some Hollywood films, including the 1952 movie "Viva Zapata".
In 1975, Robert Levey retired and David Jaffe`s daughter, Ellen, joined changed the name to ”Ellen Designs for Robert Originals" by 1979. The name was again changed to "Ellen Designs” in 1984 when it was run by Ellen and her husband John Wagman.
Robert’s jewelry was usually marked, but there were different trademarks used from 1942 to 1979; they all had a copyright symbol after 1955. The different names were “Fashioncraft,” “Fashioncraft Robert,” “Pinless Pin,” “Robert,” “Robert and Robert” and “Originals by Robert.”
Facebook
Twitter
